https://melissabeedle.com/about-me daily 0.75 2026-08-04 https://images.squarespace-cdn.com/content/v1/62a231e34f1f6a412889fb0a/37d5bc43-86fa-4512-9f50-5bb7442f24ab/BeedleFamily.jpg About Me - Hi. I’m Melissa. I believe great design brings clarity to complexity. Throughout my career, I've been drawn to work that helps people understand, trust, and connect. Whether I'm building a brand, designing a website, or creating a printed piece, my goal is always the same: to create thoughtful, cohesive experiences that feel clear, purposeful, and genuinely human. For nearly fourteen years, I've served as the creative partner at RelianceAI, collaborating with leadership, marketing, product, and sales teams to shape the company's visual evolution. I enjoy translating complex ideas into engaging digital and print experiences while guiding projects from strategy and concept through production. Outside of design, you'll usually find me with my family, tending the garden, cooking for friends and neighbors, exploring Oregon, or listening to music. I'm endlessly curious and constantly noticing the details that often go unseen—a beautifully designed package, thoughtful typography, changing light, or flowers beginning to bloom. Those everyday moments remind me that the best design doesn't just communicate—it invites people in. I believe creativity is an act of optimism. It's about creating connection, nurturing growth, and finding possibility in places others might overlook. Whether I'm building a brand, helping a team tell its story, or sharing a meal around my table, I'm happiest creating experiences that bring people together. https://melissabeedle.com/contact daily 0.75 2026-07-23 https://melissabeedle.com/work daily 1.0 2026-08-04 https://melissabeedle.com/work/the-ruse-9ck6p monthly 0.5 2026-08-04 https://images.squarespace-cdn.com/content/v1/62a231e34f1f6a412889fb0a/fe4f2b3e-c3bc-4189-a202-a2af6ff1a3d6/PortfolioSlides_RelianceAI.jpg The Work - Current Role OVERVIEW As part of a company rebrand from Reliance to RelianceAI, I led the design and prototyping of a new website to introduce the updated brand and launch Areia, an AI-powered concierge for the real estate industry. The goal was to create a modern, tech-forward digital experience that clearly communicated the evolution of the company and positioned its new product offering. MY ROLE As the sole designer, I led the creative direction and execution of the website from concept through prototype, working from a high-level content and navigation outline provided by the CEO. KEY CONTRIBUTIONS • Designed and prototyped the full website in Figma, establishing layout, hierarchy, and user flow across all pages • Translated a basic content outline into a cohesive, intuitive site structure and user experience • Developed a modern, tech-forward visual direction to support the transition from Reliance to RelianceAI • Art directed and designed every page of the site, ensuring consistency across brand and product messaging • Introduced and visually supported the launch of Areia, an AI concierge, within the overall site experience • Sourced and curated all photography and video assets to align with the brand vision • Created custom animations to enhance engagement and reinforce a dynamic, forward-thinking feel • Produced supporting visual assets using Figma, Photoshop, Illustrator, and Adobe Express IMPACT The new site successfully launched the RelianceAI brand and provided a clear, elevated platform for introducing Areia, helping position the company as a forward-thinking technology partner in the real estate space. https://images.squarespace-cdn.com/content/v1/62a231e34f1f6a412889fb0a/97216921-2e43-4747-96dc-5675ff72382e/PortfolioSlides_KnowledgeBase1.jpg The Work - Current Role https://images.squarespace-cdn.com/content/v1/62a231e34f1f6a412889fb0a/816bf8be-b495-4640-be7d-1365297d711f/PortfolioSlides_AreiaBrochure.jpg The Work - Current Role https://images.squarespace-cdn.com/content/v1/62a231e34f1f6a412889fb0a/abca5c3c-d9eb-4f37-9905-aa592a7856c8/PortfolioSlides_PrivateExclusives.jpg The Work - Current Role https://images.squarespace-cdn.com/content/v1/62a231e34f1f6a412889fb0a/4886b876-b05c-4ec5-ae02-440a51828dff/PortfolioSlides_MediaBoosterMarketingFlyer.jpg The Work - Current Role https://images.squarespace-cdn.com/content/v1/62a231e34f1f6a412889fb0a/7f7f67f1-9c8e-4299-8a82-4d6d2867e4fb/PortfolioSlides_TurboBoost.jpg The Work - Current Role https://images.squarespace-cdn.com/content/v1/62a231e34f1f6a412889fb0a/2ae8a59e-1000-42dd-a32d-390de44315aa/PortfolioSlides_SpringMediaBooster.jpg The Work - Current Role https://images.squarespace-cdn.com/content/v1/62a231e34f1f6a412889fb0a/2e09efd5-21d1-4c27-82ee-7ea6a7c7b00c/PortfolioSlides_MediaBooster+Subscriptions.jpg The Work - 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