https://melissabeedle.com/about-me daily 0.75 2024-07-26 https://images.squarespace-cdn.com/content/v1/62a231e34f1f6a412889fb0a/37d5bc43-86fa-4512-9f50-5bb7442f24ab/BeedleFamily.jpg About Me - Hi. I’m Melissa. I’m a passionate and creative Art Director and Senior Designer with over 10 years of experience in delivering exceptional design solutions. I live in the beautiful city of Portland, Oregon, where I balance my professional life with being a loving wife and mother. My family means everything to me and is my greatest source of inspiration. In my professional life, I am a proactive self-starter who excels with clear goals and objectives, allowing me the freedom to create independently. I bring boundless energy and motivation to every project, ensuring that each one is completed with precision and on time. Organized and detail-oriented, I excel at problem-solving and approach challenges with a friendly and calm demeanor. I am considerate and helpful, always collaborating effectively with teams to achieve shared goals. My optimistic outlook drives me to continuously innovate and exceed expectations. Outside of work, I find joy in music, movies, and art. Spending time outdoors is soul-nourishing for me, and I love gardening, cooking, baking, and of course, eating. These activities not only relax me but also fuel my creativity and passion for design. https://melissabeedle.com/contact daily 0.75 2024-06-10 https://melissabeedle.com/work daily 1.0 2026-03-25 https://melissabeedle.com/work/the-ruse-9ck6p monthly 0.5 2026-03-25 https://images.squarespace-cdn.com/content/v1/62a231e34f1f6a412889fb0a/fe4f2b3e-c3bc-4189-a202-a2af6ff1a3d6/PortfolioSlides_RelianceAI.jpg The Work - 9-to-5 OVERVIEW As part of a company rebrand from Reliance to RelianceAI, I led the design and prototyping of a new website to introduce the updated brand and launch Areia, an AI-powered concierge for the real estate industry. The goal was to create a modern, tech-forward digital experience that clearly communicated the evolution of the company and positioned its new product offering. MY ROLE As the sole designer, I led the creative direction and execution of the website from concept through prototype, working from a high-level content and navigation outline provided by the CEO. KEY CONTRIBUTIONS • Designed and prototyped the full website in Figma, establishing layout, hierarchy, and user flow across all pages • Translated a basic content outline into a cohesive, intuitive site structure and user experience • Developed a modern, tech-forward visual direction to support the transition from Reliance to RelianceAI • Art directed and designed every page of the site, ensuring consistency across brand and product messaging • Introduced and visually supported the launch of Areia, an AI concierge, within the overall site experience • Sourced and curated all photography and video assets to align with the brand vision • Created custom animations to enhance engagement and reinforce a dynamic, forward-thinking feel • Produced supporting visual assets using Figma, Photoshop, Illustrator, and Adobe Express IMPACT The new site successfully launched the RelianceAI brand and provided a clear, elevated platform for introducing Areia, helping position the company as a forward-thinking technology partner in the real estate space. https://images.squarespace-cdn.com/content/v1/62a231e34f1f6a412889fb0a/97216921-2e43-4747-96dc-5675ff72382e/PortfolioSlides_KnowledgeBase1.jpg The Work - 9-to-5 https://images.squarespace-cdn.com/content/v1/62a231e34f1f6a412889fb0a/816bf8be-b495-4640-be7d-1365297d711f/PortfolioSlides_AreiaBrochure.jpg The Work - 9-to-5 https://images.squarespace-cdn.com/content/v1/62a231e34f1f6a412889fb0a/abca5c3c-d9eb-4f37-9905-aa592a7856c8/PortfolioSlides_PrivateExclusives.jpg The Work - 9-to-5 https://images.squarespace-cdn.com/content/v1/62a231e34f1f6a412889fb0a/4886b876-b05c-4ec5-ae02-440a51828dff/PortfolioSlides_MediaBoosterMarketingFlyer.jpg The Work - 9-to-5 https://images.squarespace-cdn.com/content/v1/62a231e34f1f6a412889fb0a/7f7f67f1-9c8e-4299-8a82-4d6d2867e4fb/PortfolioSlides_TurboBoost.jpg The Work - 9-to-5 https://images.squarespace-cdn.com/content/v1/62a231e34f1f6a412889fb0a/2ae8a59e-1000-42dd-a32d-390de44315aa/PortfolioSlides_SpringMediaBooster.jpg The Work - 9-to-5 https://images.squarespace-cdn.com/content/v1/62a231e34f1f6a412889fb0a/2e09efd5-21d1-4c27-82ee-7ea6a7c7b00c/PortfolioSlides_MediaBooster+Subscriptions.jpg The Work - 9-to-5 https://images.squarespace-cdn.com/content/v1/62a231e34f1f6a412889fb0a/b74b8517-98e4-4a84-b3a6-791ec236f78d/PortfolioSlides_AI+Copywriter.jpg The Work - 9-to-5 https://images.squarespace-cdn.com/content/v1/62a231e34f1f6a412889fb0a/0c89af5f-994b-4280-9544-ba2e87054eb9/PortfolioSlides_WhitePaper.jpg The Work - 9-to-5 https://images.squarespace-cdn.com/content/v1/62a231e34f1f6a412889fb0a/b8461874-3a65-49ec-a2bb-8a175363fe03/PortfolioSlides_HomeStack.jpg The Work - 9-to-5 https://images.squarespace-cdn.com/content/v1/62a231e34f1f6a412889fb0a/1fa7738c-51ff-47ad-8913-28b1899c0a3f/PortfolioSlides_SocialPosts_2.jpg The Work - 9-to-5 https://images.squarespace-cdn.com/content/v1/62a231e34f1f6a412889fb0a/c438edaa-e930-4e5a-8c5d-bccd52fdb56f/PortfolioSlides_RelianceStyleGuide.jpg The Work - 9-to-5 https://images.squarespace-cdn.com/content/v1/62a231e34f1f6a412889fb0a/79a9fe55-ef52-440b-91a3-634068492e73/PortfolioSlides_RISMediaAd.jpg The Work - 9-to-5 https://images.squarespace-cdn.com/content/v1/62a231e34f1f6a412889fb0a/d14a96ff-dc9c-4ce9-8ea0-c1d0c9933600/PortfolioSlides_SocialPosts.jpg The Work - 9-to-5 https://images.squarespace-cdn.com/content/v1/62a231e34f1f6a412889fb0a/98b89704-3a50-4933-9e9d-a6da4fe22358/PortfolioSlides_SocialPosts_3.jpg The Work - 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Logos https://images.squarespace-cdn.com/content/v1/62a231e34f1f6a412889fb0a/5e017c79-4c90-4a5d-9422-380f761b41eb/PortfolioSlides_Logo_Applause.jpg The Work - Logos https://images.squarespace-cdn.com/content/v1/62a231e34f1f6a412889fb0a/f983d7bf-c0b3-41c7-9145-fdd528622d40/PortfolioSlides_Logo_SellwoodPark.jpg The Work - Logos https://images.squarespace-cdn.com/content/v1/62a231e34f1f6a412889fb0a/d1b697fb-d7d7-4bc7-b34f-b9bcbede2202/PortfolioSlides_Logo_Fusion2.jpg The Work - Logos https://images.squarespace-cdn.com/content/v1/62a231e34f1f6a412889fb0a/c3bd4d3c-0589-48eb-9b7f-fa25165a4c43/PortfolioSlides_Logo_Fusion1.jpg The Work - Logos https://images.squarespace-cdn.com/content/v1/62a231e34f1f6a412889fb0a/c8d75088-0520-4d4e-8646-609113618629/PortfolioSlides_Logo_BrainFizz.jpg The Work - Logos https://images.squarespace-cdn.com/content/v1/62a231e34f1f6a412889fb0a/464a5de4-8654-464f-a3fe-59d24c2de21d/PortfolioSlides_Logo_BBAC.jpg The Work - Logos https://images.squarespace-cdn.com/content/v1/62a231e34f1f6a412889fb0a/0d306bf8-e951-4ff6-ab4a-53dbe9273318/PortfolioSlides_Logo_Confluence.jpg The Work - 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